Garmin's Fitness Band Gambit: A Price Point That Could Be a Non Starter The recent leaks about Garmin's upcoming fitness band, dubbed Cirqa, have sent ripples through the wearables market.
At $500, this new entrant is positioning itself as a direct competitor to Whoop, the pioneer in screenless fitness tracking.
Garmin's entry into the high end fitness band segment has been anticipated for some time, and it's clear that the company is aiming to shake up the market with its first offering.