UFC's White House Gamble Fails to Pay Off The UFC's decision to stage its Freedom 250 event at the White House was a high risk gamble that ultimately failed to pay off.
According to TKO Group Holdings' latest financials, the organization suffered a staggering $30 million loss on the one off event, which drew an estimated 4,300 attendees including President Donald Trump.
The UFC had predicted initial costs would exceed $60 million and there would be no general public ticket sales.