The Rise of a New Smart Ring Challenger: What's Behind Ultrahuman's Long Awaited US Entry The recent clearance by the US Department of Customs and Border Protection for Ultrahuman's new smart ring, the Ring Pro, has sparked excitement among fans of wearable technology.
For those unfamiliar with the market, Oura has dominated the US smart ring market since its flagship model, the Oura Ring 4, was released to widespread acclaim and commercial success.
However, the dominance of Oura has not gone unchallenged.