The Love Hate Paradox in Australian Sport The appointment of Matt King as the new NSW State of Origin coach has sparked a flurry of reactions from fans and pundits.
Some have welcomed his emphasis on "love" for the state, while others question whether this is merely a sugarcoated approach to an age old rivalry.
At its core, the controversy surrounding King's comments speaks to the very nature of competitive sports in Australia. The State of Origin series has long been a flashpoint for national pride and regional identity.