How World Cup Star Haaland Helped Put Norway on the Map with China's Tourists The 2022 World Cup in Qatar gave Norway an unexpected opportunity to showcase its national pride, thanks in part to the global phenomenon that is Erling Haaland.
The striker's rise to fame extends far beyond the football pitch, as his social media presence and advertising deals have made his home country a destination of interest for Chinese tourists.
Chinese tourism has been on the rise in Norway, with overnight stays from China more than doubling over the past year.