The World Cup's Halftime Show: A Test of Global Taste The upcoming World Cup final in Qatar will feature a halftime show that has left some fans perplexed.
For months, rumors have circulated about an American style spectacle being introduced to the traditional soccer tournament.
With artists like Justin Bieber and Madonna set to perform alongside Coldplay, it's clear that the show is more than just a curiosity – it's a deliberate effort to rebrand the World Cup as a global entertainment event.