The Unseen Market for Screen Free Fitness Trackers Garmin's new Cirqa PM, a screen free fitness tracker, is causing a stir in the industry with its minimalist approach. But what does this mean for the market as a whole?
And are consumers ready for a device that doesn't offer instant gratification through a color display?
According to Jill Kaiser, lead product manager for the Cirqa, Garmin's decision to launch a screen free tracker was driven by customer feedback. "We were looking at what our customers want," she said in an interview.